Nothing works as effectively in creating an excitement about your realty business as a bunch of visually stimulating just listed postcards. They act as effective tools for bringing the focus on your list and alerting the community about potential properties worth checking out.

Just listed postcards apart from being a smart marketing strategy, help in building a formidable reputation for you as an agent in the neighborhood. These postcards are impressive and convey a compelling message without resorting to a ‘in your face’ sales pitch.

Even from a potential seller’s perspective, you come across as a shrewd broker who doesn’t leave any stone unturned in ensuring that their property finds a good buyer quickly.

The volume of cards need not be very high since you have to target a very specific customer base. A low postcard volume ensures that the promotional budget is kept in check and you can effectively harness your resources to produce optimum results.

Always include a flattering image of the just listed property along with the words ‘Just Listed’ in a bright, bold font. In most cases do not list the price of the property on these just listed postcards. If potential clients are put off by the price, it will kill all further chances of negotiating the deal with them.

Mention attractive features of the property and pique the interest of the target audience enough to make them pick up the phone and speak to you. The postcards should act as mere teasers which offer a peek into the property without sharing complete details about it.

Don’t make the just listed postcards look like marketing cards. Package them as personalized invitation cards which offer selective customers the privilege of looking at properties that are up for sale.

Just listed cards give you the opportunity of creating an enviable database of prospects which can be used for follow-ups later. Even after the property is sold, you can retain the same image and design and send the cards as ‘Just Sold’ postcards to highlight your powerful negotiating skills. This gives your potential clients the impression that you have all the hot properties which are being picked up quickly.

Instead of using a boring headline that makes your customers immune to your message-use a catchy question that stirs their curiosity.

A just listed postcard goes beyond promoting a particular property. The core objective of the card is to establish your credentials as an agent and circulate your company’s name in the neighborhood. It is also to create a familiarity for your brand so that yours is the first name that pops up in the heads of people looking to buy/sell/rent homes.

Prospective real estate buyers and sells always want to avail the services of realtors who have a solid track-record. These real estate postcards act as effective announcement channels for your achievements. You can send just listed properties frequently for every property that is up for sale in the neighborhood to reinforce a brand identity. Even if people don’t respond to multiple just listed postcards, you can be sure that the cards are going out there and creating awareness for your business, which will come handy when people want to sell their homes.